[00:00:01]
          STARTED. IT'S FOR. I'LL MAKE A QUICK INTRODUCTION AND THEN WE'LL HAND YOU OVER TO ALAN SIMS. ALL RIGHT. IT IS 4 P.M. WE'LL CALL THIS SPECIAL MEETING TO ORDER, AND I WILL TURN IT OVER TO. AND IT'S WEIRD. WE'RE STILL WAITING ON ONE COUNCIL MEMBER. YES. YOU REMEMBER ALAN SIMS? HE'S. HE'S COMING BACK. WE'RE GOING TO WRAP THIS THING UP, AND HE'S GOING TO PRESS YOU ON SOME OF THESE ISSUES. MAKE SURE THAT THE TOWN STAFF HAS REFLECTED WHAT YOUR WISHES ARE. 
          WE TOOK YOUR FOUR OR YOUR FIVE KIND OF CRITICAL ISSUES ENVELOPED THEM IN THESE STRATEGIES. A LOT OF THESE HAVE STAYED THE SAME. SOME HAVE JUST MOVED AROUND, A FEW HAVE BEEN REVISED, AND THERE'S SOME NEW ADDITIONS. SO WE WANT TO MAKE SURE WE'RE TRACKING WITH YOU. 
          AND WE WANT TO KNOW, WITH ALAN'S HELP, WHAT ACHIEVEMENT, WHAT SUCCESS LOOKS LIKE. SO WITH NO FURTHER ADO, ALAN SIMS. THANK YOU, MR. CORN. IT'S A PLEASURE FOR ME TO BE BACK. I WAS TELLING YOU THAT THIS SOUNDS FUNNY, BUT THIS REMINDS ME SO MUCH OF BEING. WHEN I ARRIVED IN CEDAR HILL 26 YEARS AGO AS CITY MANAGER. THERE ARE SO MANY SIMILARITIES. WE HAD THE STANDARD SUBDIVISIONS IN ONE PART OF OUR CITY AND ANOTHER PART WE HAVE THE LARGE RURAL AREAS, AGRICULTURAL PARTS, FARMS. WE'VE HAD CHALLENGES WITH FACILITIES. WE WERE IN SEVEN DIFFERENT LOCATIONS AND WE EVENTUALLY COMBINED THEM INTO ONE. WE HAD CHALLENGES WITH FACILITIES. WE HAD CHALLENGES WITH INFRASTRUCTURE SIMILAR TO NORTHLAKE. WE HAD CHALLENGES WITH STAFFING AND NAVIGATING. THAT IS A LOT OF FUN. THE INTERESTING PART ABOUT THAT WAS THERE WERE A LOT OF DIFFERENT PEOPLE HAD IDEAS AS TO HOW TO ADDRESS THOSE CHALLENGES, AND I HAD Z KNOWS THIS. I WORKED WITH ROB FRANK, WHO WAS THE BEST MAYOR I EVER WORKED WITH, AND HE SAID, IN CEDAR HILL, WE FOCUS ON THE THINGS WE HAVE IN COMMON, NOT OUR DIFFERENCES. AND THAT'S WHAT I SAW YOU ALL DO AT LAST. OUR MASTER PLAN. YOU ALL FOCUS ON THE THINGS THAT YOU HAD IN COMMON. NOT SO MUCH OUR DIFFERENCES. WE SPENT A LITTLE BIT. I'LL TAKE JUST A MINUTE, JUST TO TAKE YOU FROM WHERE WE WERE THEN TO WHERE WE ARE TODAY. 
          WE SPENT A LITTLE BIT OF TIME TALKING ABOUT THE DISC PROFILE, AND HOPEFULLY YOU GOT A CHANCE TO LEARN A LITTLE BIT ABOUT YOURSELF AND ABOUT OTHERS, AND KNOWING THAT HELPS INCREASE THE COMMUNICATION. WE SPENT SOME TIME TALKING ABOUT THE VALUES OF NORFOLK'S VALUES, AND I THOUGHT THAT WAS A GOOD EXERCISE. I READ THIS VALUES OF THE SET OF ETHICS AND PRINCIPLES THAT GOVERN AN ORGANIZATION'S ACTIONS AND SERVE AS A FOUNDATION FOR THE ORGANIZATIONAL FUTURE, AND YOU ALL WENT AND SPENT SOME TIME. WE DID AN EXERCISE AND YOU COME UP, CAME UP WITH EXCELLENCE, INTEGRITY, INNOVATION AND FAMILY CENTERED. I WANT YOU TO KNOW I DON'T LIVE HERE, BUT BASED ON THESE VALUES, THIS IS A PLACE I WOULD WANT TO LIVE. I MEAN, IT WAS VERY TRAGIC. I THINK THE WORK YOU ALL DID WAS GREAT. THEN WE TOOK SOME TIME AND WE WENT INTO THE VISION AND SPENT A LITTLE BIT OF TIME TALKING ABOUT THE VISION BEING JUST. THE STATEMENT OUTLINES THE DESIRED FUTURE STATE AND LONG TERM ASPIRATIONS OF THE ORGANIZATION, PROVIDES A COMPELLING PICTURE OF WHAT THE ORGANIZATION AIMS TO ACHIEVE IN THE FUTURE. AND YOU ALL SPEND SOME TIME AND CAME UP WITH AN OUTSTANDING VISION STATEMENT. 
          AND I THINK IT REFLECTS THE YOU ALL WORKING TOGETHER AS A GROUP AND WORKING ON THE THINGS THAT YOU HAVE IN COMMON. TODAY, WE'RE HERE TO FINALIZE THIS LAST PIECE. THIS IS STRATEGICALLY IMPORTANT BECAUSE YOU ALL ARE ESTABLISHING THE FUTURE OF NORFOLK. AND I WILL SAY THIS. I LOOK BACK ON CEDAR HILL, THE WORK THAT WE DID IN ESTABLISHING VISIONS AND THE CONSTANTLY UPDATING IT. I CAN SEE THINGS IN PLACE TODAY THAT WE TALKED ABOUT 20 YEARS AGO. 
          SO WHAT YOU ALL ARE DOING TODAY IS CRITICAL FOR THE FUTURE. I'M SAYING THIS I WANT TO LAY THE FOUNDATION. YOU ALL ARE ESTABLISHING THE FUTURE OF NORTHLAKE. WHAT WE DO TODAY. SO VERY, VERY IMPORTANT WORK. WHAT WE WANT TO DO TODAY IS TO DRILL DOWN INTO THESE AREAS. I JUST WANT TO SPEND A MINUTE TO CATCH YOU UP FROM WHERE WE WERE AND HOW WE GOT TO TODAY. AND THIS STRATEGIC PLAN IS CRITICAL BECAUSE YOU'RE SITTING AROUND AND I HAVE A LOT OF RESPECT FOR HIM, BUT THERE'S THE MOST AMOUNT OF CLARITY. THE MORE CLARITY YOU CAN GIVE HIM, THE BETTER WORK PRODUCT YOU'RE GOING TO GET AS MR. SESSIONS. THANK YOU. I'LL PAUSE FOR A 
          [00:05:05]
SECOND, LET YOU HAVE A SEAT. THANK YOU. BUT TODAY WE WANT TO SPEND SOME TIME AND LOOK AT THE STRATEGIC PLANS. AND SOME OF THEM HAVE BEEN SIMILAR TO WHAT WAS IN THE PAST, AND SOME OF THEM ARE TODAY. I'M ONE OF THOSE. I WANT YOU TO KNOW WHAT WE'RE GOING TO TALK ABOUT. WE WANT TO MAKE SURE WE DO THIS. THE WHAT? THE WIND. THE WHERE. THE WHY. AND NOT THE HOW. 
          BECAUSE THAT'S THE HOW HE DOES. WE DON'T WE DON'T TEST THAT AT ALL. I'M SORRY, I FORGOT THIS. 
          ONE OF THE MOST IMPORTANT. AND THEN. AND THE WHO IS IMPORTANT BECAUSE YOU MIGHT THINK IT'S ALL SENIOR MANAGEMENT, BUT SOME OF THIS WHO WILL INVOLVE COUNCIL INVOLVEMENT. SO THAT'S WHAT WE WANT TO SPEND SOME TIME TODAY. LET'S PULL UP THE FIRST ONE. CAN YOU ENLARGE THAT FIRST ONE. AND I THINK YOU GOT IT IN FRONT OF YOU. SO THIS IS A LITTLE BIT FROM THE PLANTS IN THE IN THE STRATEGIC PLAN. SHARE A POLICE PRESENCE. COLLABORATE WITH FIRE AND MEDICAL SERVICE. ENGAGE WITH COMMUNITY TO ENSURE TRUST, ENSURE SAFE COMMUNITY STANDARDS AND PROCESS. AS HAS WHAT YOU'VE BEEN COMMUNICATING TO THE. OR DOES IT ADDRESS WHERE YOU WANT TO GO AND WHERE YOU WHERE YOU WANT TO BE IN THE FUTURE? IS THERE ANYTHING WE NEED TO ADD TO IT? ANY MODIFICATIONS? NO, I FEEL LIKE I MEAN, NUMBER ONE IS OBVIOUS, BUT I FEEL LIKE THERE'S SOMETHING MORE TO THAT. LIKE WE HAVE, YOU KNOW, WHETHER IT'S. NOT JUST ENSURE POLICE PRESENCE, BUT IS IT. LIKE BECAUSE AND THIS ISN'T EVEN CHANGING WHAT WE DO, BUT I FEEL LIKE WE HAVE A REALLY GOOD OUTREACH. OUTREACH. YEAH. LIKE OUTREACH OR COMMUNITY INVOLVEMENT. COMMUNITY ENGAGEMENT, JUST TO PUT IT IN, IN WRITING BECAUSE WE EVERYBODY, EVERYBODY THAT HAS POLICE HAS A POLICE PRESENCE. THAT'S MORE THAN WE HAVE. I THINK A REALLY ENGAGED LIKE RESPONSIVE POLICE DEPARTMENT. AND I'D LIKE TO. YOU KNOW, AM I HEARING POLICE PRESENCE AND OUTREACH WITHIN THE COMMUNITY? YES. OKAY. I HAVE NO OBJECTIONS TO THAT. SO POLICE PRESENCE. EXCUSE ME. WHAT DOES THAT MEAN? POLICE PRESENCE. THAT THEY CAN GET TO ME WHEN I CALL THEM AND THAT THEY SAY I'M ASKING. I'M GOING TO DO IT BECAUSE I'M ASKING YOU THE WHAT? WHAT DOES THAT MEAN? POLICE PRESENCE MEANS THAT YOU'RE ACTIVELY SEEING POLICE IN THE NEIGHBORHOOD, IN THE TOWN, AROUND IN THE COMMUNITY. OKAY. AND WHEN WHEN IS THE EXPECTATION IS. OFTEN OFTEN. OKAY. AND WHERE IS IT? ONE PART OF IT OF THE CITY THAT'S MORE IMPORTANT THAN OTHERS? NOPE. OKAY, 24 SEVEN. GET ON THAT. I JUST WANT YOU TO BE EVERYWHERE ALL THE TIME, OKAY? I'M JUST PRESSING. I'M GOING BACK TO MY WHAT, WHEN, WHERE, HOW? AND WE KNOW WHO'S GOING TO DO IT. OKAY. AND WHY IS THAT IMPORTANT TO YOU? AND THE REASON WHY I ASK WHY IS BECAUSE ONE PERSON'S WHY ANSWER TO WHY MIGHT BE DIFFERENT FROM ANOTHER PERSON'S WHY. AND IF THE COUNCIL IF YOUR STAFF RESPONDS TO ONE WHY AND SOMEBODY HAS A DIFFERENT ANSWER TO THE WHY WE'RE MISSING, WE'RE MISSING THE EXPECTATION, I THINK TRUST. I'M SORRY. I MEAN, IT BUILDS TRUST, BUILDS TRUST, PROMOTES SAFETY, PROMOTES SAFETY. AND I FEEL LIKE THE OTHER STUFF THAT COMES LATER CAN ONLY HAPPEN WHEN WE HAVE A SAFE COMMUNITY. THE SAME WITH BUSINESSES COMING HERE. THEY NEED TO KNOW THAT THEIR INVESTMENT IS GOING TO BE PROTECTED. THE PEOPLE THAT MOVE HERE NEED TO KNOW THAT THEIR KIDS ARE GOING TO BE SAFE. SO I FEEL LIKE ALL THE OTHER ONES FOLLOW. HAVING A PRESIDENT ENGAGED POLICE DEPARTMENT, WHICH I FEEL LIKE WE DO. OKAY, SO SIMILAR TO WHAT WE DID IN A FEW OTHERS JUST BUT SO LOOKING AT 1.3, ENGAGE WITH THE COMMUNITY TO ENSURE TRUST. A LOT OF WHAT YOU JUST SAID TOO, LIKE, LIKE CAN ONE AND THREE BE COMBINED TO KIND OF LIKE YOU'RE SAYING, ENSURE POLICE PRESENCE IN THE COMMUNITY OR PRESENCE AND COMMUNITY ENGAGEMENT TO, TO, TO TO ENSURE TRUST. AND THERE'S TWO SEPARATE METRICS, RIGHT. SO IF YOU HAVE TO REPORT BACK TO COUNCIL. RIGHT. WHAT DOES HE REPORT BACK ON. HE NEEDS TO MAKE SURE HE'S MEETING OUR GOALS. SO HOW IS THAT 123 AND 
          [00:10:01]
FOUR. SO YEAH HOW'S THAT MEASURED. YEAH YEAH IT'S PROBABLY TWO SEPARATE TYPES OF MEASUREMENTS BECAUSE I ALSO THINK 1.3 FOR ENGAGING WITH THE COMMUNITY TO ENSURE TRUST THAT PART FALLS OUTSIDE OF THAT. SO I THINK THAT THE POLICE HAVE THEIR OWN LIKE THE POLICE PRESENCE AND ENGAGEMENT IS ONE THING. AND THEN AS A TOWN, ENGAGING WITH THE COMMUNITY TO ENSURE TRUST, IT'S KIND OF A SEPARATE THING. LIKE WE ALSO HAVE TO ENGAGE WITH COMMUNITY. 
          WELL YEAH. SO YEAH. LIKE SO. RIGHT. IS THAT WHAT YOU'RE SAYING? IS THAT JUST THE POLICE OR IS THAT EVERY PART OF IT. SO ARE YOU SAYING IT DOESN'T BELONG THERE? I THINK THAT I THINK WE NEED IT FOR THE POLICE AND THEN ALSO, YEAH, SOMEWHERE ELSE. SO THAT WHEN WE HAVE. SO THAT WHEN PUBLIC WORKS, WHEN UTILITY BILLING, WHEN THE ADMINISTRATORS HAVE, WHEN ANYBODY ENGAGES WITH THE COMMUNITY THAT THAT'S A METRIC FOR EVERYBODY TO FOLLOW. YEAH. 
          MAKES SENSE. SO AND THAT'S PART OF THE WHO BECAUSE THERE ARE CERTAIN THINGS THAT WILL HELP BUILD THAT TRUST THAT THERE'S GOING TO BE POLICE. BUT I BELIEVE IN SOME RESPECTS EACH OF YOU ALL HAVE AN OBLIGATION. EVERY COUNCIL MEMBER HAS AN OBLIGATION TO HELP FULFILL THAT. 
          THAT'S WHY I WANT TO PUT THESE UP THERE, BECAUSE SOME THINGS ARE CLEARLY IT'S ALL STAFF AND SOME THINGS ARE NOT. AND SOME OF THIS STRATEGIC PLAN HAS TO BE ACCOMPLISHED BY YOU ALL. NOT EVERYTHING GETS PUSHED TO THE STAFF OKAY. ALL RIGHT. SO WITH WITH 1.1 AND 1.3 ARE WE WE OVER THE TARGET. WE I THINK WE ALL WENT INTO 1.1. AND THEN WE LOOKED AT 1.3. AND I THINK YOU JUST BOLSTER 1.1 A LITTLE BIT AND KEEP THE REST OF IT AT SOMETHING. SO ADD OUTREACH TO 1.1. YEAH. AND KEEPING OUTREACH, DOES THAT MAKE DOES THAT IS THAT HELPFUL TO YOU OR DOES IT. 
          YES, IT'S VERY WELL. AND THAT'S ALWAYS BEEN PART OF YOUR OUTREACH. SO OKAY. ARE WE COMFORTABLE WITH THIS PARTICULAR GOAL IN THE IN THE IN THE STRATEGIC PLAN YOU'VE ADDED A LITTLE BIT. YOU'VE TWEAKED IT A LITTLE BIT. I WANT TO MAKE SURE BEFORE WE WENT TO THE NEXT ONE THAT EVERYONE HAS BOUGHT INTO THIS, BECAUSE WHEN IT'S ALL SAID AND DONE, THIS IS YOUR STRATEGIC PLAN. MR. SESSIONS. MR. HOLMES. MR. PRESIDENT, THIS IS YOUR STRATEGIC PLAN AND YOU HAVE TO OWN THIS FOR ME. AS WE LEAVE HERE. YOU'RE OWNING THIS. THIS IS YOURS. OKAY. ARE WE COMFORTABLE WITH THAT? ALL RIGHT, MOVING ON TO THE NEXT. 
          AND BY THE WAY, I TOLD YOUR CITY MANAGER I'M GOING TO HAVE TO PUSH YOU A LITTLE BIT BECAUSE HE'S GIVING ME A STOP TIME AT 5:00. SO I WANT TO BE RESPECTFUL AND DON'T GET MAD AT ME WHEN I PUSH YOU. BUT I GOT IT. I'M GIVING YOU THAT BECAUSE I KNOW MY COUNCIL. YES, SIR. 
          SUSTAIN LOW PROPERTY TAX RATE. SO WE HAVE MANAGED THE LONG TERM FINANCIAL PLAN BY DEVELOPING SUSTAINABLE SERVICE PLANS, ATTRACT AND RETAIN QUALITY STAFF, LEVERAGE TECHNOLOGY AND EQUIPMENT TO DO RESEARCH. WHAT ELSE NEEDS TO BE ADDED TO THAT? I DON'T REMEMBER WHAT WHAT 2.2 MEANT. I KNOW THE GIST OF IT, BUT BY DEVELOPING SUSTAINABLE SERVICE PLAN. YEAH, THE PREVIOUS PLAN WE HAD 2.2 AND 2.3 WERE ONE WAS A FINANCIAL PLAN AND ONE WAS SERVICE PLANS. AND SO WE WE COMBINE THEM. WITHOUT THE FINANCIAL PLAN YOU CAN'T REALLY HAVE SERVICE PLAN. SO WE, WE MERGE THOSE IF THAT'S IF WE NEED TO SPLIT THOSE BACK OUT. 
          BUT I LIKE, YOU KNOW, YOUR FINANCIAL PLAN ENSURES OR FINANCES YOUR ALL YOUR YOUR LONG TERM PLANS, ALL YOUR SERVICE PLANS, ALL THE CHANGES YOU SEE HERE WITH STAFF TOOK FROM OUR LAST MEETING, WHAT THEY HEARD IN BULK AND TRY TO GET ON PAPER SO WE WOULDN'T BE SITTING HERE TRYING TO BE DIFFICULT. WHAT IS A LOW PROPERTY TAX? WHAT IS A LOW TO YOU? NOT TO ME OR TO SOMEBODY ELSE. A LOW PROPERTY TAX MIGHT BE ONE THING, BUT WHAT IS A LOW I MEAN, 29.5 CENTS. I DON'T KNOW WHAT THE EXPECTATION IS. IT SAYS. SUSTAIN THE LOW PROPERTY TAX, THE LOW PROPERTY. BUT DOES EVERYBODY AGREE ON WHAT THE LOW PROPERTY TAX RATE IS? I THINK EVERYBODY HERE PROBABLY AGREES. I THINK WE ALL FEEL LIKE FOR A LONG TIME MAYBE SUSTAIN THE CURRENT. IS THAT WHAT YOU'RE GETTING AT? YEAH. SOMEBODY CAN DIFFERENTIATE. 
          SOMEBODY ELSE MIGHT SAY YOUR CURRENT TAX RATE IS HIGH. SOMEBODY MIGHT SAY IT'S RIDICULOUS OR LOW. SO I JUST WANT TO MAKE SURE WE HAVE A CLEAR UNDERSTANDING OF THE WHAT SUSTAIN OUR LONG STANDING LOW PROPERTY TAX RATE. YEAH I LIKE THAT. IS THAT DOES EVERYBODY KNOW WHAT WE WANT TO DO. BECAUSE THERE ARE. YEAH. BECAUSE THERE ARE THINGS THAT 
          [00:15:03]
WE IF IF WE DECIDE WE'RE GOING TO DO THEM, WE MIGHT HAVE TO RAISE THE TAX RATE. WE'VE TALKED ABOUT THAT AND WE'VE DONE THAT BY PROJECT BASED FORECASTING IN THE PAST. AND IT'S WORKED VERY WELL. IT'S VERY IMPRESSIVE. STAFF'S PRESENTATION LAST TIME WE HAVE THAT. AND WHY IS MAINTAINING THAT IMPORTANT AND THE REASON WHY THE WHY WILL DICTATE UNDERSTANDING THE WHY IS REALLY IMPORTANT AS TO HOW WE GO ABOUT DELIVERING IT. WHY IS THAT IMPORTANT? BECAUSE YOU WANT TO BE THE ONES THAT RAISE IT. YEAH. AND AND I ALWAYS I FEEL LIKE MY METRIC IS I WANT TO BE ABLE TO AFFORD TO STILL LIVE HERE. OKAY. AND THAT AFFORDABILITY IS AN ATTRACTION. YEAH. ATTRACTION OKAY. ATTRACT BUSINESSES PEOPLE. I MEAN THAT THAT'S LIKE A THAT'S LIKE A FLAG IN THE SAND THAT WE CAN. HAS THERE EVER BEEN DISCUSSED, AS YOU SAY THESE THINGS, BUT HAS THERE EVER BEEN LAID OUT AS TO THE WHY YOU GOT THAT UP THERE? YEAH, I THINK I THINK WE HAVE BEFORE IN CERTAIN EXERCISES WHERE WE'VE PEOPLE SAID, HEY, WE WANT A LIBRARY, WE WANT AN AQUATIC CENTER, WE WANT THIS OR THAT. AND WE SAY, GREAT, WE CAN DO THAT. HOWEVER, IT WOULD COST THIS MUCH IN TAXES. OKAY. SO SUSTAINING THAT IS IS VERY IMPORTANT TO COUNCIL PAST AND PRESENT, TO KEEP THE LOW TAX RATE THAT WE HAVE TO KEEP THINGS AFFORDABLE. EVERYTHING THAT WAS ALREADY MENTIONED OKAY. AND THIS TOWN COUNCIL COUNCILORS I BELIEVE YOU REFERRED TO YOU ALL. YOU'RE THE WHO BECAUSE THE DECISION THAT HE MADE, HE MAY BRING THINGS TO YOU. BUT THE ULTIMATE VOTE ON THE TAX RATE IS. YOU ON THAT. 
          OKAY. ANYTHING ELSE? IT SAYS ATTRACT AND RETAIN QUALITY STAFF AND PROJECTED LEVELS. 
          WHAT ARE THOSE? I'M SORRY IF I ASK STUPID QUESTIONS. WHAT DO YOU MEAN? PROJECTED LEVELS? PROJECTED DEMAND LEVELS? DEMAND LEVELS. OKAY, I ALSO DON'T WANT TO BE. I DON'T KNOW IF THIS SHOULD. THIS SHOULD BE IN THERE ON THAT SAME LINE IS THAT I WANT TO MAKE SURE THAT WE ARE. 
          LIKE COMPETITIVE SALARY WISE TO WHETHER IT'S SIMILAR TOWNS, WHATEVER. I DON'T WANT TO END UP BEING THE LOWEST PAYING MUNICIPALITY. WOULD THAT BE INCLUDED IN ATTRACT? YEAH. 
          WHICH MAY BE JUST FALLS UNDER IT. YEAH. WE'LL COME BACK WITH AN ACTION PLAN. ONE OF ONE OF THE ACTIONS WE HAVE NOW. AND WE WILL CONTINUE AS WE DO A WE DO A SALARY SURVEY TO MAKE SURE WE'RE COMPETITIVE. AND AND THEN YOU GUYS LOOK AT THE BUDGET AND DETERMINE IF YOU DON'T WANT TO MOVE FORWARD WITH THAT. SO DO WE NEED DOES IT. WHY DID WE ADD AT PROJECTED LEVELS. BECAUSE DIDN'T WE ALREADY HAVE ATTRACT AND RETAIN QUALITY STAFF. YEAH I'M JUST CURIOUS. YEAH. BECAUSE THE UNDER 1.5 FIRST OF ALL. SO IT USED TO BE UNDER OUR FIRST GOAL WHICH HAD A DIFFERENT TITLE AT THE TIME, I BELIEVE IT WAS IT WAS UNDER PROTECT THE PUBLIC. BUT OUR MAIN FOCUS WAS TO GET OUR POLICE SALARY UP COMPETITIVE. WE'VE DONE IT FOR THE MOST PART. WE'RE BROADENING THIS. ALL OF OUR STAFF, WE WANT TO BE COMPETITIVE. SO WE'LL WE'LL DO THAT WITH WITH AN ACTION PLAN. THE PROJECTED LEVELS ARE WE KNOW WE HAVE THE GROWTH CURVE. AND SO WE'RE TRYING TO KEEP UP WITH THAT. WE CAN'T GET TOO FAR BEHIND, YOU KNOW, POPULATION AND STAFF DON'T HAVE TO TRACK EXACTLY. WE'LL GET ECONOMIES OF SCALE. BUT WE'RE STILL WE LOOK AT IT EVERY BUDGET SEASON. ARE WE ARE WE ON TRACK WITH OUR PROJECTIONS OKAY. SO I WILL SAY THIS. THERE ARE AS IT RELATES TO PUBLIC SAFETY, YOUR POPULATION MAY RISE AT ONE LEVEL, BUT I CAN GUARANTEE YOU WHAT PUBLIC SAFETY SALARIES ARE DOING IS FAR BEYOND THE NORMAL POPULATION GROWTH RATE. SO, YOU KNOW, IT'S IMPORTANT THAT YOU UNDERSTAND THAT BECAUSE IT'S NOT YOU KNOW, SOME PEOPLE SAY, WELL, YOU KNOW, YOU SHOULD HAVE IT BE SIMILAR TO THE POPULATION GROWTH. THE PUBLIC SAFETY SALARIES ARE NOT IN ANY WAY STAYING NEAR THAT. JUST FOR THE RECORD, AM I RIGHT? YOU'RE CORRECT. OKAY. ALL RIGHT. ANYTHING ELSE WE WANT TO ADD TO THIS? THIS LAST ONE SAYS LEVERAGE TECHNOLOGY AND EQUIPMENT TO DELIVER SERVICES. 
          WE'RE WE'RE ON TRACK TIMEWISE. THAT'S FUNNY. YOU WORRY ABOUT THIS ONE. I WAS TALKING TO A TAX ASSESSOR. AND THOSE FEES YOU PAY EVERY TIME YOU MAIL IN SOMETHING. CREDIT CARD FEES. I TOLD THEM HOW WE ELIMINATED OUR CREDIT CARD FEES ON OUR WATER BILLS TO ENCOURAGE ONLINE PAYMENTS, TO KEEP OUR STAFF COUNT LOW. IT TOOK THREE TIMES TO EXPLAIN IT FOR THEM TO UNDERSTAND IT. ALL OF THESE PEOPLE COLLECTING ALL THESE FEES INSTEAD OF LEVERAGING THE TECHNOLOGY, I SAID WE JUST WE COVERED THE FEE AND DIDN'T THAT THAT MADE A BIG DIFFERENCE IN HOW WE OPERATE. RIGHT? ELIMINATED SEVERAL BILLING CLERKS. YEAH. REALLY NOT ELIMINATED. PREVENTED FROM DOING PREVENTATIVE. YEAH. COOL. MOVING ON TO THE THIRD ONE. 
          [00:20:10]
ENHANCE DESIRE DEVELOPMENT THROUGH CODE CHANGES. EMBRACE AND ADAPT TO STATE LEGISLATIVE ACTIONS. REVIEW AND REVISE TOWN PLANS AS NEEDED. PLANS FOR ACCESS TO NATURE. ARE WE COMFORTABLE WITH WHAT WE HAVE THERE? IN YOUR STRATEGIC PLAN, THERE'S A NEW ONE ADDED, AND THEN THE THREE ARE LOOKED LIKE THEY WERE THERE FROM THE PAST. BUT DO WE HAVE THE ARE WE CLEAR ON WHAT ON THE WHAT THE WHAT IS THERE. YEAH, WE KIND OF SIMPLIFIED 3.1. IT WAS IDENTIFY AND PLAN FOR CHANGES IN CODES AND ZONING THAT ENHANCE DESIRED DEVELOPMENT. WE JUST SAID ENHANCE DESIRE DEVELOPMENT THROUGH CODE CHANGES. WE CAN ADD BACK ZONING. IF YOU'D LIKE. 
          AS FAR AS CODE CHANGES, THERE ARE A NUMBER OF AREAS WE'VE BEEN LOOKING AT TO STRENGTHEN OUR CODES. YOU KNOW, LIKE THE DANGEROUS BUILDING AND SOME OF THOSE OTHER AREAS. FOR THE FOURTH ONE TO PLAN FOR ACCESS TO NATURE. IT DOESN'T LOOK LIKE IT CHANGED FROM LAST TIME. IT DIDN'T. SO LIKE WHAT EXACTLY? NOT TO TAKE YOUR OVER. WHAT EXACTLY DOES THAT MEAN? PLANNING. AND WHAT ARE WE PLANNING FOR? WHEN ARE WE PLANNING FOR IT AND SHOULD WE DO SOMETHING A MORE DIRECTIVE OF, YOU KNOW, INSTEAD OF JUST PLANNING, LET'S DEVELOP A PLAN OR DEVELOP SOMETHING SO WE CAN HAVE ACTION ON IT. ONE OF OUR ACTION ITEMS IS WE'RE WE'RE IN THE PROCESS OF DEVELOPING AN RFP FOR A PLANNER TO HELP US WITH OUR PARK SYSTEM PLAN. WE NEED TO UPDATE THAT. SO THAT WOULD BE ONE OF THEM. WE'VE GOT EXISTING REQUIREMENTS THAT MESH PLAN COMMUNITIES HAVE TO HAVE TRAILS AND CONNECTIONS SO THEY GET YOU TO NATURE. I MEAN, EVEN OUR STAR CENTER, WE HAVE SOME NATURAL AREAS, BUT IS THERE SOMETHING ELSE THAT THAT YOU'D LIKE TO SEE? NO. JUST AS WE CONTINUE TO DEVELOP AND THAT AS PART OF THE PLAN IS MAKING SURE THAT WE HAVE ONE INTERCONNECTIVITY BETWEEN THE DIFFERENT AREAS THAT WE'RE DEVELOPING AND WHICH WE DO. BUT THEN ALSO, YOU KNOW, A LOT OF THE FOOTPRINT OF NORTH LAKE IS STILL UNDEVELOPED. AND SO THERE'S AREAS WHERE IT CAN BE VERY. INTENTIONAL. AND THIS IS PERFECT IN THE INTENTIONAL PART OF THIS. BUT USING AREAS WHERE WE CAN'T NECESSARILY BUILD OR USE INFRASTRUCTURE, BUT THEN WE CAN INTEGRATE THAT PART IN THOSE AREAS TO ATTRACT DIFFERENT FEATURES TO THE TOWN. OKAY. YEAH. SO WHEN WE TALK TO PEOPLE ABOUT POTENTIAL TOWN CENTERS AND THINGS LIKE THAT, YOU KNOW, MAYBE IT'S ABOVE 71. WE'VE ALREADY TALKED TO SOME PEOPLE SAYING, HEY, IF THIS HAPPENS WE WOULD LIKE NATURE AREAS, WE WOULD LIKE TRAILS. 
          AND THAT'S ALWAYS PART OF THE MARKETING PROCESS THAT NATHAN AND DREW HAVE TO KIND OF GO THROUGH, APPROACH THEM. EVEN THE THOUGHT ROAD SIDEWALK, THAT'S PART OF THAT INTERCONNECTIVITY. SO OKAY, WELL, WE'LL WHEN WE COME BACK WITH ACTION PLAN, WE'LL SHOULD IT JUST BE PRIORITIZED ACCESS TO NATURE OR CONSIDER I DON'T KNOW, ACTUALLY SCRATCH THAT. 
          BUT I DO THINK THAT SOMEWHERE, EVEN THOUGH WE HAVE REVIEW AND REVISE TOWN PLANS AND LATER WE HAVE PLANNING CONSTRUCT TOWN FACILITIES, SHOULD WE START ADDING IN A SPECIFIC LINE FOR THE FUTURE PLANNING FOR OUR OUR NEW TOWN CENTER SO THAT IT CAN JUST BE CONSISTENTLY COME ON, WHAT WE IF YOU COULD HOLD THAT BECAUSE WE'RE GOING TO GET TO TOWN CENTER, THAT'S WE'RE GOING TO HAVE A LOT OF DISCUSSION ABOUT THAT. BUT I WANT YOU JUST I'LL PUT A PIN IN IT. BUT THE QUESTION I WOULD ASK YOU IS WHEN DOES THIS NEED TO HAPPEN? BECAUSE I'M HEARING ALL THIS ABOUT DOING DIFFERENT. WHEN DOES THAT NEED TO TAKE PLACE? I MEAN, BECAUSE THAT'S WHAT I HAVEN'T HEARD. AND THAT'S IT. LIKE WITH EACH DEVELOPMENT AGREEMENT, I VIEW IT AS ONGOING, AS OPPORTUNITY PRESENTS ITSELF, BECAUSE WE DON'T CURRENTLY OWN THE LAND EXCEPT FOR PUBLIC WORKS, RIGHT? SHOULD IT BE ONGOING, PLAN FOR ACCESS TO NATURE OR ONGOING GOAL OF NATURE, ACCESSIBILITY OR SOMETHING? I THINK OUR ACTION PLAN WILL BE BECAUSE IT'S IN OUR ACTION PLAN. WE'RE GOING TO HAVE KIND OF A TIME PERIOD. YOU WANT TO SEE IT. WHO'S GOING TO? ALL THOSE QUESTIONS WILL BE PART OF THAT UNDER THIS. IS THERE SOMETHING SPECIFIC. AND WE'VE GOT THE INTERCONNECTIVITY. YOU KNOW EVERY TIME A DEVELOPER COME IN WE WE WE TEST IT. WE PLAN THAT OUT WITH THEM. IS THERE ANYTHING ELSE THAT THAT YOU WOULD LIKE TO SEE. WHAT DO YOU THINK. BECAUSE YOU KNOW, THE WHOLE CORE AREA THAT GOES THROUGH TOWN, LIKE HOW HOW CAN THAT BE USED IN DIFFERENT WAYS FOR THAT SPECIFICALLY, YOU'RE NOT GOING TO BE ABLE TO BUILD. 
          RIGHT. AND THAT THAT THE PREVIOUS PLAN HAS KIND OF A AN OUTLINE OF THAT. AND AGAIN, YOU HAVE TO WAIT FOR THE PROPERTY OWNERS TO DEVELOP. BUT WHEN THEY DO, LIKE THE MAYOR SAID, WE TALK TO THEM ABOUT THAT. BUT THE EXISTING THE EXISTING PLAN HAS TRAILS ALONG DENTON CREEK, 
          [00:25:06]
BUT NOBODY IS DEVELOPING IT YET. RIGHT, RIGHT. OKAY. SO ONE OF THE ONLY ARE ACTIVE WAYS TO DO THIS IS WE JUST SAW ARGYLE PURCHASE ABOUT 4.85 ACRES. AND THEY'RE GOING TO TURN IT INTO A PRESERVE AND A LITTLE TRAIL, YOU KNOW 3 OR 5 ACRE LAND. YOU KNOW IF THAT'S SOMETHING THAT THAT'S A LITTLE BIT HIGHER ON THE COST AND ACTION PLAN OTHER KIND OF ROLLING WITH IT. SO IF, IF THAT'S SOMETHING YOU WANT TO SEE A HIGHER LEVEL OF THE TOWN ACTUALLY GETTING INVOLVED IN THAT, IT'S A LITTLE DIFFERENT. A LITTLE DIFFERENT STATEMENT POSSIBLY. HOW DID THEY DO THE ARBOR DAY TREE THING? IS THAT ARGYLE THAT WE GOT? OKAY. SORRY, I GOTTA I GOTTA GET MARRIED. 
          YEAH. THE REASON WHY I ASKED THE WIND IS I HEARD FROM YOUR CITY, YOUR CITY MANAGER. TOWN MANAGER? THAT'S RIGHT. I'LL ANSWER IT. I'M SORRY. CALL ME LATE FOR DINNER. I KNOW FROM YOUR MANAGER THAT HE HAS A PLAN TO BRING SOMEBODY ON BOARD, WHICH I SUSPECT THIS IS A. IT'S GOING TO BE CONNECTED. SO IF YOU WANT THIS, IT'S GOING TO BE TIED TO. YEAH. WE'RE HIRING, WE'RE HIRING. WE'RE GOING OUT AND HIRE A CONSULTANT TO UPDATE OUR PLANS. YOU'LL ALL BE PART OF THAT. YOU'LL SEE IT YOUR ITERATIONS. SO THAT'LL BE A SPECIFIC TIME PERIOD. THE BUILDING OUT THE TRAILS IS THAT'LL THAT'LL GIVE ACTIONS TO TO FOLLOW UP ON THAT. YEAH. 
          THAT SOUNDS GOOD. THAT'S RIGHT. THE WORD JUST THE WORD PLAN JUST CAUGHT ME OFF GUARD. IT'S LIKE VERSUS IT SOUNDS LIKE IT'S ALREADY PART OF THE ACTION PLAN. SO WE'RE WHAT IS THERE A DO YOU WANT TO DO. PRIORITIZE. PRIORITIZE IS TOO STRONG I THINK AND THAT BUT I MEAN I THINK I DON'T KNOW IF THERE'S ANY SUGGESTIONS, BUT THE MORE SPECIFICITY YOU GIVE TO YOUR MANAGER, THE BETTER YOUR PRODUCT YOU'RE GOING TO COME AT. THAT'S OKAY. NOW WE'LL MOVE TO MOVE TO NOW GO OVER JUST A LITTLE BIT SO WE CAN SEE THE GOAL SETTINGS. THERE WE GO. I THOUGHT THAT WAS DRIVING IT AND I COULDN'T FIGURE OUT HOW SHE WAS DOING IT WITHOUT MOVING OKAY. THAT'S PERFECT. SO NUMBER FOUR INVEST IN INFRASTRUCTURE. SO LEVERAGE FUNDING SOURCE FROM THE PAST. SO PRIORITIZE ROAD PROJECTS. AND THAT IS SORT OF COMING IN I HEARD A LOT ABOUT TRAFFIC THE LAST TIME. AND IT'S IT'S ONE OF THE THINGS THAT CAME OUT LAST SOLVE TRAFFIC PROBLEMS. BUT TRAFFIC IS BROAD. WHAT WHAT DO YOU MEAN SELF TRAFFIC? I KNOW, 407 BUT IS IS IT JUST FOUR SEVEN? IS THAT THE ONLY. NO. OKAY. SO LET'S LET'S GET INTO THAT. THANK YOU. WHAT DO YOU MEAN SO WHAT WHAT'S. INFRASTRUCTURE ROAD. PRIORITIZE ROAD AND MITIGATE TRAFFIC. WHAT ARE THE AREAS OUT I MEAN I THINK EVERYBODY KNOWS FOUR SEVEN, BUT WHAT ARE THE OTHER AREAS THAT WE HAVE CONTROL OVER DIRECTLY? NO, I'M JUST TALKING ABOUT AS FAR AS TRAFFIC PROBLEMS THAT THAT WE DON'T HAVE CONTROL OVER A LOT OF THE PROBLEMS THAT I DRIVE IN EVERY DAY, BUT IT AFFECTS AND IMPACTS OUR COMMUNITY LIKE ROPES AND RANCH ROAD, FOR EXAMPLE, THE WAY IT'S LAID OUT AND THE SIGNALS AND HOW THEY HAVE HOW DENTON HAS PUT IT IN HAS IMPACTED OUR SO OUR QUALITY, WHICH I THINK WE FOR THE FOR THE PRIORITIZED ROAD PROJECTS ON OUR SIDE THAT WE HAVE TO MAKE SURE WITH OUR PUBLIC WORKS TEAM, WHICH IS THAT WE'RE 100% ON TOP OF WHATEVER PROBLEM COMES UP THAT WE CAN FIX, SO THAT WHEN WE'RE READY TO POINT THE FINGER READILY AT THE ROADS THAT WE'RE NOT IN CHARGE OF, WE CAN SAY, LOOK AT OUR ROADS, THEY'RE VERY WELL DONE, AND WE EXPECT THE SAME FOR THE OTHER ONES THAT ARE IN OUR TOWN, BECAUSE FOR EVEN FOR MITIGATING TRAFFIC AND ALL THAT, EVEN FOR THE ROADS THAT WE DON'T HAVE A DIRECT IMPACT ON, YOU KNOW, THAT WE'VE MADE WE'RE LIKE A VERY LOUD LITTLE TOWN FOR IMPACTING THE OTHER ROAD PROJECTS. SO I THINK THAT HAVING THAT AS A GOAL HAS BEEN PRETTY CLEAR. I THINK IT NEEDS TO CONTINUE TO BE A GOAL BECAUSE SO MUCH OF IT IS OUT OF OUR CONTROL. IT WAS THERE WAS A FATALITY MOTORCYCLE ACCIDENT YESTERDAY, 35 AND THEY SHUT THE SHIFTED ALL OF THE THERE'S NO FRONTAGE ROAD ALL THROUGH OUR TOWN ALL OUR ROADS. THAT WAS WE BUILT A COUPLE TIMES OVER THE PAST COUPLE OF MONTHS. YEAH. SO THERE THERE ARE SOME TRAFFIC PROBLEMS THAT ARE UNDER THE CONTROL OF THE STATE OF NORTH, BUT THERE'S SOME THAT ARE OUTSIDE. BUT I, I DON'T WANT US TO JUST. OH, THAT'S NOT WHY WE DON'T HAVE BECAUSE MY EXPERIENCE IS IT'S THAT OPEN CONTINUAL DIALOG FROM NOT ONLY A MANAGER BUT FROM THE MAYOR WITH THESE OTHER AREAS THAT ARE OUTSIDE THAT BRINGING THAT. THAT'S WHY I SAID WHO BECAUSE SOME OF THESE OTHER THINGS HAVE TO HAVE CONSTANT OPEN COMMUNICATION WITH THOSE AREAS OUTSIDE, BECAUSE THEY'RE NOT GOING TO HAPPEN IF YOU'RE NOT GOING TO COMMUNICATE. I THINK TE DO. I DO FEEL LIKE WE DO A GOOD JOB OF THAT RIGHT NOW. BUT I THINK THAT MAKING IT CLEAR THAT 
          [00:30:01]
WE ACT LIKE SOME ROADS ARE OURS NO MATTER WHAT, BECAUSE WE'RE LIKE, IF I IF WE HAVE TO DRIVE ON IT, IF OUR PEOPLE HAVE TO DRIVE ON IT, WE CARE. WE IT'S OUR BUSINESS. I THINK CONTINUING TO ADVOCATE. YEAH. AND AND HAVE THE INFLUENCE BECAUSE I KNOW WE DO THAT. BUT WE HAVE TO CONTINUE TO DO IT. SO IT'S 5.2 AND 5.3. ARE THOSE NEAR THERE OR DO WE NEED TO SPECIFICALLY TALK ABOUT ROADS? FIVE, FIVE, TWO REALLY ENCAPSULATES THAT. IT'S WE CAN'T INVEST IN THAT INFRASTRUCTURE. RIGHT. SO YOU'RE RIGHT I LIKE 5.2 AND I LIKE WHERE WE'LL GET TO THAT AND TALK ABOUT WHAT YOU'D LIKE TO SEE OR WHAT WHAT OUR ROLES ARE GOING TO BE. SO BACK TO ALAN'S POINT ABOUT ARE WE ARE WE ARE WE COMFORTABLE WITH WHERE WE ARE AS IT RELATES TO PRIORITIZE ROAD PROJECTS AND MITIGATE TRAFFIC? BECAUSE TRAFFIC PROBLEMS? WHEN I INTERVIEWED EVERY MEMBER OF THE TOWN COUNCIL, THAT WAS I WAS LIKE, WHAT ARE THE THREE BIGGEST PROBLEMS? EVERY ONE OF YOU MENTIONED TRAFFIC. SO THIS IS REALLY I'M GOING TO MAKE SURE WE'RE COMFORTABLE WITH WHAT SHE'S PROPOSED GOING FORWARD. SHOULD WE ASSESS AND INVEST IN INFRASTRUCTURE? SHOULD WE MAKE SURE THAT SAYS PRIORITIZE TOWN ROAD PROJECTS TO MITIGATE TRAFFIC VERSUS ADVANCED. SO IT KIND OF SEPARATES THE TWO VERSUS THE NUMBER FIVE. ADVANCING WORKPLACE INTEREST IS LOCAL REGIONAL, STATE ISSUES OKAY. RIGHT. SO LIKE WHAT. YOU KNOW BRIAN I KNOW YOU WORKED WITH DENTON COUNTY SIGNIFICANTLY TO GET THIS MICRO MICRO BREAKOUT. SO I THINK SOMEHOW THAT ALSO, YOU KNOW, ALTHOUGH WE'RE WORKING WITH 5.2 COVERS THAT THAT PRIORITIZE HERE ALSO COVERS THAT BECAUSE, YOU KNOW, THERE ARE THINGS THAT CAN BE DONE OUTSIDE THE NORM TO HELP THAT. WHAT IS THAT AN INVESTMENT IN INFRASTRUCTURE? YEAH, I GUESS THAT'S AN INVESTMENT IN INFRASTRUCTURE. BUT I MEAN, IF IT BECAME THAT BAD ENOUGH, I'M SURE THAT COULD HAVE BEEN AN INVESTMENT ON OUR SIDE AS WELL, I THINK. SO, LIKE CITY, JUSTIN JUST SPENT $7 MILLION TO ENGINEER THEIR SECTION OF 407 EXPANSION AHEAD OF THE COUNTY. GOTCHA. SO THAT'S HOW YOU CAN INVEST IN INFRASTRUCTURE THAT YOU DON'T NECESSARILY CONTROL, RIGHT. IF WE HAVE AN EXTRA $7 MILLION, I'D LIKE TO KNOW ABOUT IT. BUT SHOULD THAT BE. WELL, I THINK TO THAT POINT, THOUGH, YOU KNOW, WHAT POINT DOES THAT BECOME ENOUGH? BECAUSE WHEN YOU LOOK AT IT, YOU KNOW, WHETHER IT'S FOR DIRECTLY INVESTING IN THAT OR WE INCREASE OR CHANGE HOW WE INVEST IN LIKE OUR REPRESENTATION, YOU KNOW, IS THERE MORE THAT WE CAN BE DOING THERE? SO I THINK THAT THAT'S THAT'S A WAY WE COULD PRIORITIZE THAT AS WELL. 
          DIRECTLY WITH THE TOWN IS FOR MONEY AND FIVE IS WORK. THAT'S KIND OF HOW 4.2 JUST SOME ACTION PLANS THAT WE HAVE. WE HAVE CAPITAL IMPROVEMENT PROJECTS. WE HAVE SOME ROAD PROJECTS. WE HAVE SOME PARTNERSHIP PROJECTS WITH DENTON COUNTY FOR THEIR BOND PROGRAM. AND WE HAVE A ROAD SURVEY. SO WE'VE WE'RE I FEEL LIKE IT'S BACK TO WHAT AARON SAID. IT'S IT'S WHAT WE CONTROL. RIGHT. IF IT'S RELATED ROAD PROJECTS. FOR A TOWN OWNED ROAD PROJECTS. AND THEN WE TRY TO PULL IN PARTNERSHIPS WHERE WE CAN. SO I CAN ASK THIS QUESTION. 
          I'M GETTING STUCK ON WORDS. I WAS JUST I SAW INVEST UP HERE AND ADVANCE NORTH LAKES INTEREST AND I DIDN'T KNOW HOW. I THINK THEY'RE VERY WELL DONE SEPARATED. YEAH THERE'S DEFINITELY SOME OTHER PEOPLE'S THOUGHTS ON THIS. I WANT TO MAKE SURE WE INCLUDE SOME SINGLE FAMILY PRIVATE SECTOR DEVELOPMENT. ARE THEY REQUIRED TO PARTICIPATE IN THESE HERE. 
          YEAH. YEAH THEY HAVE ROUGH PROPORTIONALITY OKAY. ALL RIGHT. THAT'S A KEY PIECE OF THAT. SO YOU'RE SUGGESTING PUTTING IN LIKE PRIORITIZED NORTH LAKE ROAD PROJECTS. YEAH WE'RE TALKING INVESTMENT I'M LOOKING AT IT AS AN INVESTMENT RIGHT. YEAH. FINANCIAL. YOU NEED TO PRIORITIZE OUR TOWN ROADS. THAT GOES ALONG WITH THAT MIGHT GO VERY PUBLIC FACING AS WELL. 
          YEAH. VERSUS ADVANCE NORTH LAKES INTEREST IS FOR 735 RIGHT. SO JUST ADD THAT GOES ALONG WITH WHAT YOU WERE SAYING. NORTH LAKES NORTH OKAY OKAY. SO 4.3 ADEQUATE WATER AND SEWER INFRASTRUCTURE. ARE WE COMFORTABLE. WHAT DOES THAT MEAN. DOES THAT DOES EVERYBODY COMFORTABLE ABOUT PROVIDE ADEQUATE WATER AND SEWER INFRASTRUCTURE. YEAH I THINK THEY GOT THAT PRETTY WELL. I THINK IT'S A PRETTY HERE AND 4.4 PLAN CONSTRUCT TOWN FACILITIES, POLICE DEPARTMENT SUPPORTING REVENUES, RESOURCES I'M SORRY CHAIRMAN. SO THIS GETS THIS GETS TOWN HALL. THIS GETS THE POLICE DEPARTMENT. THIS GETS THE OTHER COMMUNITY. 
          WE DON'T WANT TO NECESSARILY LIST IN THE IN OUR DOCUMENT. BUT THIS IS THIS IS KIND OF NEW. 
          [00:35:02]
SO WHAT WHAT DO YOU WANT TO SEE I WANT IT TO SAY TOWN HALL ON THAT 4.4 OR JUST TOWN FACILITIES. DO WE HAVE TO INCLUDE SPECIFIC. WE'RE INVESTING IN PUBLIC WORKS IN THEIR OWN PROPERTY. RIGHT. WE'RE INVESTING IN POSSIBLY A TOWN HALL IN THE FUTURE POLICE FACILITIES. SO DON'T NECESSARILY GET SPECIFIC ON POLICE KNOWING THAT THEY'RE A PART OF IT. IF WE'RE GOING TO SAY POLICE, I AGREE, THEN WE NEED TO SAY TOWN HALL BECAUSE I'D BE HAPPY WITH THAT SENTENCE IF WE JUST ADD INCLUDING TOWN HALL, POLICE DEPARTMENT AND SUPPORTING RESOURCES, CAN WE CAN WE REMOVE POLICE DEPARTMENT OR DO YOU WANT TO ADD MORE THAT IT DOESN'T MATTER? I DON'T EVER LIKE TAKING THE POLICE. ALL RIGHT, ALL RIGHT. OKAY. ALL RIGHT. CHIEF DENNIS, YOU SHOULD HAVE SAW THIS SMILE ON HIS FACE WHEN HE SAID, WELL, NO, I KNOW BY NOT TAKING IT OFF, IT'S NOT THAT WE'RE NOT DOING IT. I KNOW WELL. AND AND I'M SORRY, CHIEF. 
          WELL. AND HE SAID HE DIDN'T CARE ABOUT POLICE. IT HELPS WITH YOUR. IT HELPS WITH YOUR. 
          IT HELPS WITH YOUR BOND ELECTION TOO. YES. YOU HAVE POLICING. YEAH. ALL RIGHT I START MY. WHEN IS IS THE PLAN. HAS IT DEFINED WHEN OUR CAPITAL IMPROVEMENT PROGRAM DEFINES A LOT OF THAT. WE ARE WE ARE WE'RE WORKING WITH WE'RE WORKING WITH THE ARCHITECTS TO UNDERSTAND WHAT KIND OF SPACE WE NEED. WE'RE GOING TO HAVE A BUDGET ESTIMATE WE'LL PRESENT TO COUNCIL. SO THAT'S GOING TO DETERMINE THE WHERE WE'VE GOT IT. WE'VE GOT AN INTERIM LOCATION AND WE'VE GOT AN ULTIMATE LOCATION THAT WE'RE WORKING THROUGH. AND THE MONEY WILL HELP WILL DETERMINE THE WIN OKAY. RIGHT. NO. YEAH. WE KNOW WHO'S GOING TO DO THAT OKAY. ALL RIGHT. NO I'M PUSHING YOU. BUT I LOVE IT OKAY. WE'RE MOVING ON. WE'RE DONE THERE. 
          NUMBER FIVE MADNESS. THE TOWN'S MUNICIPAL BOUNDARIES BY STRATEGICALLY ANNEXING IMPORTANT. EXTRATERRESTRIAL TERRITORIAL EXTRATERRITORIAL. TJ TJ THAT'S WHAT I'M GOING TO SAY. YEAH. OKAY. ALRIGHT. I THINK I THINK THAT WE'VE BEEN KICKING BUTT AT THAT ONE. ALL RIGHT. SO IN THE WE COMBINED MANAGE THE TOWN'S MUNICIPAL BOUNDARIES CAPTURE AND INCORPORATE EXTRATERRITORIAL ETJ. SO MAYBE THAT'S WHAT WE NEED TO ADD IS THE PARENTHESES TJ YEAH. SO WE'RE DOING THAT. WE'RE LOOKING FOR OPPORTUNITIES. WE'LL CONTINUE. WE'LL CONTINUE TO DO THAT OR WHO THERE IS DEFINITELY COUNCIL OKAY. AND STAFF THAT IS WELL WE WE BRING OPPORTUNITIES. IT'S ULTIMATELY THE THAT'S THAT'S WHAT I'D LIKE TO GET. THERE'S SOME THE IN ANOTHER THING I DO SOME WORK WITH CITIES AND THERE'S A A INCREDIBLE ROLE FOR THE POLICY MAKERS. AND THERE'S AN INCREDIBLE ROLE FOR THE POLICY IMPLEMENTERS AND THIS, THIS WHO IS BOTH OF YOU ARE INVOLVED IN, IN DELIVERING THIS PART OF IT. SO I FEEL LIKE THIS IS ONE OF THE AREAS THAT WE PARTNER REALLY WELL. THAT'S ONE OF THE ONES WHERE IT'S THE MOST CLEAR STUFF BACK AND FORTH WITH COUNCIL, BECAUSE Y'ALL ARE KIND OF AGGRESSIVELY SEEKING OUT OPPORTUNITIES AND THAT WE'RE LIKE, NO, WE'RE NOT, NOT AGGRESSIVELY, AGGRESSIVELY SEEKING US. THAT'S WHAT I MEANT. BUT YOU, YOU YOU KEEP OUR PRIORITY, OUR PRIORITIES HIGH IN THE CONVERSATION. YEAH. FOCUS. THERE YOU GO. OKAY. EVERYBODY COMFORTABLE WITH THE WORK THE WHEN, WHERE, WHY AND WHO ON THIS PARTICULAR MINISTER TOWN MINISTER BY STRATEGIC AND AND INCORPORATING ETJ WHAT THE TOWN'S MUNICIPAL BOUNDARIES BY STRATEGIC ANNEXING AND INCORPORATING EXTRATERRITORIAL JURISDICTION WITH NATHAN. OKAY. THAT'S NATHAN OKAY. YEAH. 
          INFLUENCE LOCAL, REGIONAL AND STATE ISSUES. NOW, I CAN TELL YOU YOUR TOWN MANAGER HAS A TREMENDOUS ROLE IN THAT. BUT I WOULD SAY TO YOU, YOU ARE MAYOR PRO TEM AND OTHER KEY MEMBERS OF THE. YOU HAVE A KEY ROLE IN THIS INFLUENCING LOCAL, REGIONAL AND STATE ISSUES. THIS ONE IS NOT SOLELY ON YOUR MANAGER, I'M TELLING YOU. AND AND IT'S NOT THEY THEY'RE INVOLVED IN THE CHAMBER THERE. THEY GO DOWN TO THE CAPITOL. THEY COMMUNICATE WITH OUR CONGRESS PERSON OR CONGRESSMAN. SO I DON'T RECALL IF I TOLD YOU, BUT MITCH LITTLE IS A NEW ELECTED OFFICIAL SAID LAST YEAR. WOW, YOU GUYS PUNCHED WAY ABOVE YOUR WEIGHT. YES. GOOD, GOOD. 
          SHOULD WE SHOULD WE HAVE INFLUENCE AND ADVOCATE OR JUST KEEP IT INFLUENCE? BECAUSE I FEEL LIKE WE'RE REALLY STRONG ADVOCATES TO. OR IS IT. YEAH. I DON'T KNOW HOW TO SAY IT, BUT I LIKE I FEEL LIKE JUST SAY INFLUENCE AND ADVOCATE. NO. OKAY. INFLUENCE, CONGRESSMAN AND ADVOCATE FOR NORTHLAND PARK ORIGINALLY TO MITIGATE ADVERSE IMPACTS. THAT'S ANOTHER ONE OF THOSE AREAS THAT IT'S A HOLISTIC APPROACH TO IT. AND EVERYBODY COMFORTABLE WITH THAT. 
          [00:40:02]
AS FAR AS CONTINUING TO BE A PART OF YOUR STRATEGIC PLAN? ABSOLUTELY. WE HAVE TO TELL THEM WHERE THEY SCREW UP. WE HAVE TO TELL THEM WHAT TO DO. IT'S VERY CRITICAL. OKAY. THIS IS A NEW CULTURAL INITIATIVES THAT REFLECT NORTH LAKES HISTORIC IDENTITY. I THINK THAT WAS A GREAT ADDITION. I DON'T KNOW IF IT'S THE RIGHT WAY TO SAY, I THINK I WOULD LIKE TO ACTUALLY SEE THAT AS 5.1. YEAH, I LOVE IT. I MEAN, WE CAN I AGREE, I AGREE, I THINK THAT WAS SUCH A GOOD ADDITION AND MOVING IT UP IS SO GOOD. SO WHAT DOES THAT MEAN? I MEAN I DON'T WANT I DON'T WANT ANYBODY TO, YOU KNOW, BUT YOU TALK ABOUT MAINTAINING THE CULTURAL IDENTITY AND YOU CAN FOCUS ON THE POSITIVE ASPECTS OF IT BECAUSE THERE'S A TRADITIONAL CULTURAL IDENTITY FOR NORTH LAKE. AND SO DOES EVERYBODY UNDERSTAND WHAT THAT MEANS? YEAH, I FEEL LIKE IT'S CELEBRATING OUR LIKE, TEXAS NESS AND KNOWING HOW IT FEELS TO LIVE HERE, BECAUSE I FEEL LIKE A LOT OF TOWNS HAVE THIS IS WHAT IT FEELS LIKE TO LIVE IN SOUTH LAKE. THIS IS WHAT IT FEELS LIKE TO LIVE IN TROPHY CLUB, AND THAT YOU DON'T HAVE TO EXPLAIN IT. THERE'S NOT A WAY TO LIKE, LINE IT UP AND EXPLAIN IT. YEAH, LET ME JUST TRY. I HAVEN'T LIVED AT EITHER OF THOSE PLACES. YEAH. HELP SOMEBODY OUT HERE. SO THERE. I DO FEEL LIKE THIS IS HOW WE IF WE OWN OUR BRAND, BASICALLY OF WHO WE ARE AS A TOWN, THAT'S HOW WE DEFEND IT. I KNOW, BUT WE'RE GETTING TO THAT. OH, WE'RE WE STILL HAVE PTSD FROM WHEN WE GOT HIM. REINFORCE OUR IDENTITY. FIND OUT. OH YEAH. I MEAN, I'D LIKE TO GO BACK TO WHERE OUR VISION TALKING ABOUT FAMILY CENTERED AND CULTURAL INITIATIVES, BEING NEIGHBORLY WITH EVERYBODY, YOU KNOW, HAVING NEIGHBORHOOD GET TOGETHERS, THINGS OF THAT NATURE. BECAUSE IN MY NEIGHBORHOOD SPECIFICALLY, AND MAYBE NOT AS RECENTLY, BUT PRIOR REALLY BEFORE THE PANDEMIC, WE ALL GOT TOGETHER A LOT JUST IN THE CUL DE SACS. 
          THAT TO ME SOUNDS CULTURAL INITIATIVE, LIKE IT'S A FAMILY CENTERED TOWN. SO THAT'S TO ME WHAT THAT MAYBE IT'S THAT SENTENCE. PLUS MAYBE IT'S PROMOTE CULTURAL INITIATIVES THAT REFLECT NORTH LAKE AMERICAN VALUES, IDENTITY AND AMERICAN VALUES. BAM. OKAY. 
          THAT'S A GOOD THAT IS THAT IS A THAT'S THE REASON THIS GOT IN HERE, RIGHT? THE AMERICAN TRADITIONAL AMERICAN VALUES. IT'S HARD TO SAY. IT'S HARD TO PUT IN WORDS. BUT WE THAT'S WHAT YOU GUYS ASKED FOR. YEAH. SO DO WE ADD NORTH LAKES HISTORIC IDENTITY AND CLASSIC AMERICAN VALUES. SO I SUBMIT TO YOU THE WAY YOU'LL BE SUCCESSFUL IN THAT. THEY JUST HAVE MORE THINGS THAT DO THAT. AND IT'S LIKE AS YOU DO IT, IT GETS TO BE UNDERSTOOD. YEAH. 
          YOU HAVE A LOT OF FESTIVALS EVERY YEAR THAT REITERATE, EVEN THOUGH WE'VE CHANGED A LOT OVER THE YEARS, WE HAVE A LOT OF FESTIVALS THAT REITERATE OUR FOUNDATIONAL BELIEFS, AS YOU KNOW, LIKE CLARIFIES THE THINGS THAT ARE. THAT MAKE US ALL ONE, THAT A COMMONALITY BETWEEN US AND THAT THE COMMONALITY IS THOSE VALUES WHICH LIKE TROPHY CLUB, WHAT DO THEY SAY? THE NAME, THE PATRIOTIC, PATRIOTIC CITY OF? YEAH, THAT HAPPENED JUST BY TRADITIONAL PATRIOTIC AMERICAN VALUES, PATRIOTIC VALUES. I LIKE JUST TRADITIONAL AMERICAN, TRADITIONAL AMERICAN ESPECIALLY BECAUSE PEOPLE HAVE KIND OF, PATRIOTIC AND MADE IT SEEM LIKE ADDED MORE EMOTIONAL WEIGHT TO IT THAN IT USED TO HAVE. SO WHEN I READ, I WAS READING ABOUT STEADY NORTH, I, I HEARD A LOT ABOUT HOW IT WAS FORMED THERE. IT IT'S, YOU KNOW, IT WAS COMMUNICATING A LOT TO ME. AND THOSE ARE THE THINGS THAT I HEAR YOU ALL ARE WANTING TO REINFORCE. SO I WOULD JUST GO BACK TO YOUR ROOTS OF WHAT HOW YOU GOT TO BE WHERE YOU ARE AND BUILD ON THAT. I MEAN, AS A NEW PERSON. I WAS READING AND STUDYING NORFOLK AND THERE WAS THIS CITY FORMED A CERTAIN WAY. 
          AM I AM I MISSING? I THOUGHT I READ THAT, YEAH, YOU PROBABLY DID. OKAY. AND THAT'S WHAT YOU WANT TO REINFORCE. IT WAS VERY INTENTIONALLY FORMED. YEAH. SO. AND IT SEEMED LIKE IT WAS ALSO NEIGHBORS COMING TOGETHER AND IT JUST GOES. BUT THAT IT WAS BUILT ON LIKE A NEIGHBORLY, SHARED VISION FOR KIND OF WHAT THEY WANT AND THAT WE'RE JUST REINFORCING THAT AND GROWING IT SO THAT WHENEVER WE DO SOMETHING THAT PEOPLE FEEL LIKE, WOW, THIS IS WHERE WE THIS IS WHERE WE LIVE, THIS IS WHERE WE'RE FROM, AND WE CAN TELL. SO WHEN ARE WE GOING TO DO THIS? 4TH OF JULY RIGHT AWAY. THIS IS TRUE FOR ME FOR SURE. I MEAN, THIS IS I MEAN SOME THINGS HE CAN HE WILL SAY WHAT'S WHAT'S CAPABLE. BUT I MEAN, YOU NEED TO GIVE HIM SOME TARGETS AS TO WHEN THIS NEEDS TO BE DONE. I NEED SOME DIFFERENT AND THEN AND THE AND SOME RESOURCES 
          [00:45:03]
BECAUSE PULLING THESE THINGS OFF TAKES A LOT OF WORK. AND WE HAVE TO THROW EVERYBODY AT OUR SMALL LITTLE CHRISTMAS TREE LIGHTING. YEAH I FEEL LIKE OUTSOURCE IT. OR WE COULD LEVERAGE LIKE THE STAR CENTER. THEY HAVE STAFF. THEY COULD RAMP UP A CELEBRATION PRETTY EASILY IF WE COULD. I THINK IT'S SOMETHING THAT DOESN'T HAVE TO BE. IT DOESN'T HAVE TO BE, YOU KNOW, ALL THESE HUGE SEPARATE EVENTS. I THINK IT'S JUST MAKING SURE THAT WHEN WE DO TOWN SPONSORED EVENTS, WHETHER IT'S A A LITTLE BREAKFAST OR AN OPENING AT THE STAR CENTER OR ANYTHING THAT WE DO THAT WE THAT THE STAFF THAT'S WORKING ON IT OR THE BOARD MEMBERS SAY, IS THERE, CAN WE MAKE THIS PATRIOTIC? HOW DO WE HOW DO WE AMP UP SOME OF THE DEVELOPERS THAT ARE COMING IN AND COMPANIES? AND THIS IS WHAT WE LIKE TO DO IN OUR TOWN AND BE INVOLVED IN THIS. AND I CONGRATULATE I GUESS THE QUESTION IS THIS ALWAYS HAS TO BE THE TOWN EVENT, BECAUSE YOU CAN HAVE A NEIGHBORHOOD EVENT THAT DOES THAT, THAT REALLY THAT COULD BE YOUR NEIGHBORHOOD. YOU COULD DO THAT. EVERY ONE OF YOU COULD DO THAT. COULD BE NEIGHBORHOOD DOES IT ALL THE TIME. YEAH. I MEAN, IT COULD BE AS EASY AS HAVING A BUNCH OF THE LITTLE FLAGS, A LITTLE AMERICAN FLAGS. SO WHEN Y'ALL DO THE BIKE RODEO OR WHATEVER YOU CALL IT THAT, THAT'S ONE OF THE THINGS KIDS GET. IT DOESN'T HAVE TO BE DOING AMERICA 250 FIREWORKS SHOW. JUST KEEPING THAT AS AN UNDERLYING HAVE WE HAVE WE DONE WHAT WE COULD WITH THIS? AND I THINK BEING SMART FINANCIALLY WITH IT IS THAT'S HOW WE GET STARTED. YEAH. JUST LITTLE DO FOR ANY EVENT THE TOWN IS DOING OR ANYTHING ELSE WE SEE. HEY, IS THERE A WAY TO PUT AN AMERICAN THEME THAT IT IS. YEAH. HAVE SOMEBODY SING THE NATIONAL ANTHEM AT THE CHRISTMAS TREE LIGHTING OR WHATEVER LIKE THAT. IT'S NOT A WHOLE NEW EVERYTHING GREAT. AND I WOULD JUST ENCOURAGE TOWN COUNCIL MEMBERS TO HAVE NEIGHBORHOOD EVENTS THAT THAT COULD BE WHERE EVERYBODY OWNS THIS STRATEGIC PLAN. I DON'T THE MORE OWNERSHIP BY EVERYBODY, THE BETTER THIS THING IS GOING TO WORK. OKAY. ALL RIGHT. WE'LL START WITH THE FIRST PARADE. 
          YEAH. WE'RE GOING TO MAKE A BALLOON OUT OF THAT WITH SOME. ALL RIGHT, ALL RIGHT. LET ME SEE. ALL RIGHT. WE'RE LOSING THE MELON. LET'S GO. ALL RIGHT. WHAT TYPE OF DIVERSIFIED SOURCES OF RESOURCES, SOURCES OF REVENUE. WHAT DO YOU MEAN BY THAT? WHAT DOES THAT MEAN? I HAVE MORE PEOPLE TO TAX. OR MAYBE FIND MORE PEOPLE TO CHARGE, BUT NOT TAX. OKAY. THIS IS ACTUALLY VERY INTERESTING. I MEAN, WE DID THE ASSUMED MANAGEMENT OR THE STORMWATER FEE. RIGHT. AND WE'VE HAD TO EXPLAIN THAT TO PEOPLE. BUT AS YOU TALK TO THEM, THEY'VE BEEN REALLY RECEPTIVE. YOU TALK TO PARTY LEADERS AND THINGS LIKE THAT. IT'S ABOUT, HEY, YOU DON'T RAISE TAXES. WE FUND THINGS. SO THAT IS SOMETHING THAT OUR STAFF GOT CREATIVE ON. 
          HOW DO WE DO THAT? DO WE AND COUNCIL REALLY DROVE THAT RIGHT? DO DO WE TAKE THAT OUT OF OUR PROPERTY TAX REVENUE OR DO WE SAY, HEY, THIS IS AN UNFUNDED MANDATE AND WE'RE ALL NOW SHARING IT. SO DIVERSIFYING THE SOURCE OF REVENUES MAY BE THE THE TERS THINGS. DOES THAT FALL UNDER THAT OR IS THAT JUST LIKE PART OF IT IS DIFFERENT TYPES OF PROPERTY TAX LIKE COMMERCIAL AND INDUSTRIAL INSTEAD OF JUST RESIDENTIAL SALES TAX. THE MDD COULD BE IN THE ETJ COULD BE A NEW SOURCE OF REVENUE. IT'S TO NOT PUT ALL YOUR EGGS IN ONE BASKET, NOT JUST RESIDENTIAL PROPERTY TAX. SO PROPERTY TAX, SALES TAX YOU'VE GOT IMPACT FEES, PARK VACATION FEES. WE DON'T DO PARK NOTIFICATION FEES DO WE. OR PARKS. YEAH WE HAVE TREES. ON THAT TREE FUND. YEAH OKAY. FRANCHISE FEES. YEAH. EVERYTHING PRETTY MUCH EVERYTHING'S OKAY. SO THAT'S CLEAR ENOUGH FOR STAFF THAT I THINK THAT'S FROM THE PAST. AND YOU I'M HEARING YOU ALL WANT THAT TO CONTINUE. YES. YES. ALL RIGHT. TARGET BUSINESS DEVELOPMENT THROUGH ECONOMIC INCENTIVES. AND THESE ARE SORT OF RELATED BECAUSE THERE'S ALSO ADVANCED SPORTS AND ENTERTAINMENT CORRIDOR. AND THERE WAS A DISCUSSION ABOUT A CENTER. AND I'M ONE OF THE QUESTIONS I HAD ABOUT THAT WAS. WHAT DID YOU MEAN ADVANCED DEVELOPMENT AROUND IT? I MEAN DOES IT MEAN OFFICE DEVELOPMENT. DOES IT MEAN RESTAURANTS. DOES IT MEAN RETAIL. DOES IT MEAN, YOU KNOW, WHAT DOES THAT MEAN? SPORTS AND ENTERTAINMENT. SO WE ACTUALLY HAVE A DEVELOPMENT PLAN FOR THAT AREA. RIGHT. AND NOW IT'S ABOUT TRYING TO GET THE DEVELOPER WHO OWNS THE REST 
          [00:50:03]
OF THAT AREA TO ATTRACT THE RIGHT BUSINESSES, THE RIGHT THINGS FOR NORTH LAKES THAT WILL AFFECT THOSE DIVERSE SOURCES. RIGHT. WHATEVER COUNCIL FEELS THAT. YEAH, I THINK IT'S THE THE THINGS THAT THE THINGS THAT BRING PEOPLE HERE TO SPEND MONEY. OKAY. 
          RESTAURANTS SALES TAX GENERATING RETAIL OKAY. SO THAT'S IT. YOU'RE GETTING MORE DETAILED BECAUSE. YEAH. SO GENERATING IS OKAY. IT'S NOT OFFICES. YEAH. CORRECT. 
          RESTAURANTS. THAT HOTEL TAX GENERATING. ABSOLUTELY. YEAH. HOTEL TAX GENERATING RESTAURANTS THAT PEOPLE WILL ACTUALLY GO TO AND SPEND THEIR MONEY ON. WELL YOU'RE TALKING ABOUT FACILITY ON STAR CENTER. THERE'S GOING TO BE A LOT OF YOUTH PLACES WHERE YOU CAN ATTEND WITH THE PARENTS AND LIKE SOME ENTERTAINMENT FAMILY, FAMILY CENTER FAMILY. OKAY, OKAY. ENTER A DAVE AND BUSTERS UP NEXT TO THAT. OH. WOW. PARENTS WILL BE BROKE BEFORE THEY EVER LEAVE FOOD. AND THERE'S SO MANY FOOD AND ENTERTAINMENT THINGS. DID WE SKIP PAST 6.2? NO, I MEAN, I WAS KIND OF I THOUGHT WE JUST SAID YES. OH YEAH. NO, I LIKE IT. I JUST WAS PROUD AT THE THING YESTERDAY THAT THEY HAD THE LITTLE GRAPH AT THE BOTTOM FOR INCENTIVE PROGRAMS AND THINGS LIKE THAT, AND THEN WE WERE THE MOST STACKED FOR OPTIONS IN THE BROCHURE. FROM WHAT I'M SEEING ON THAT ONE. AND I'M WISHING YOU ALL ARE COMFORTABLE. YOU ALL ARE AGGRESSIVE IN THAT AREA. YOU WANT TO CONTINUE? AM I CLEAR? ARE YOU? YES, COUNCIL. YOU UNDERSTAND OUR INCENTIVE PROGRAM AND WHAT IT DOES AND HOW WE GET BUSINESSES IN, HOW WE COMPETE AGAINST OTHER MUNICIPALITIES. OKAY, OKAY. I THINK THAT'S AN AREA THAT WE DEFINITELY. I HAVE TO ASK YOU THIS. IT SAYS ADVANCED DEVELOPMENT SPORTS. WELL, PART OF IT I THINK PREVIOUSLY IT SAID SOMETHING ABOUT LET ME SEE EXPAND AND ENHANCE ECONOMIC DEVELOPMENT. SO I WANTED TO ASK THE QUESTION FOR YOU WHAT IS ECONOMIC DEVELOPMENT AROUND THAT AREA. AND WE'RE GETTING INTO THAT. BUT I'VE HEARD RETAIL, I'VE HEARD RESTAURANTS, ENTERTAINMENT, DINING OPTIONS. YOU KNOW, SOME PEOPLE DON'T THROW STUFF AT ME WHEN I SAY THERE'S SOME PEOPLE REFER TO HOUSING AS ECONOMIC DEVELOPMENT. 
          SO IS THAT NOT TO BE A PART OF THAT? I MEAN, I THINK THE PROPERTY TAX BASE, WE ALREADY KNOW WHAT'S COMING IN THAT AREA AND IT'S BEEN AGREED TO. OKAY. AND WE WOULDN'T BE PURSUING ANY MORE OF THAT. OKAY. BECAUSE WE NEED TO DIVERSIFY THE SOURCE OF REVENUE. WE NEED TO FIND IN THERE OKAY. THE SALES TAX GENERATING CATEGORY, OKAY. AND THAT OUR CURRENT TAX BASE WOULD PREVENT US IF WE FOCUSED ON JUST BUILDING THERE'S ALREADY SOME APPROVED. SO IT CAN MAYBE INCLUDE GETTING THOSE DEVELOPED. YEAH. YEAH WE HAVE SOME ENTITLED. BUT YEAH MOST OF THOSE THINGS ARE ENTITLED. SO OKAY. ARE WE CLEAR. IS EVERYBODY COMFORTABLE. LAST ONE SUPPORT LOCAL BUSINESSES SUCCESS AND GROWTH. WHAT DOES THAT MEAN. WHAT DOES THAT MEAN THAT MEANS. GIFT CARDS. GIFT CARDS. YEAH. DID WE EVER DO LIKE AN OH WAIT. JUST KIDDING. 
          SO FOR THIS ONE, STAFF WILL NEED SOME CLARITY ON HOW RIGHT WE DO ADVERTISING WITH CDC, EDC WE'RE TALKING ABOUT CHANGING CDC, EDC. SO WHAT COUNCIL WOULD LIKE TO SEE STAFF HAVE DIRECTION AT FOR HOW DO WE DO THIS. WE HAVE THE BILLBOARDS RIGHT. WE ADVERTISE FOR OUR BUSINESSES FROM TIME TO TIME WITH OUR SHARED HOURS ON THE BILLBOARDS. YEAH, WE HAVE SOMEBODY WHO WANTS TO BE IN TOWN, WHO WANTS US TO HAVE HOPE IF HE'LL TALK TRUCK PARKING, NORFOLK. YOU KNOW, THAT'S PROBABLY A LITTLE BIT OF A STRETCH. SO WHERE DO WE I LIKE THAT IN THEORY. I JUST THINK THAT WE'RE SO SPREAD OUT, WHICH I'D BE INTERESTED TO HEAR WHAT JOSH SAYS SINCE HE HAS LIKE A OUTSIDE OUTWARD FACING BUSINESS IN THE TOWN. LIKE, WHAT DOES THAT LOOK LIKE? BECAUSE I KNOW THAT WE HAVE THE BILLBOARD AND STUFF, BUT I THINK THE MAIN WAY THAT WE THE, THE GUIDANCE THAT I WOULD GIVE TOWN IS CONTINUE TO BE AWARE OF WHAT, WHAT OTHER MUNICIPALITIES ARE DOING, BUT DO WORK BECAUSE LIKE WE BASICALLY COPIED AND PASTED THE GIFT CARD PROGRAM AND TO MY KNOWLEDGE, THAT WAS SUCCESSFUL. AND THAT WAS BECAUSE WE SAW OTHER TOWNS DO IT AND SAID, LET'S TRY IT. SO MAYBE THAT'S JUST THE THING, BUT MY GUIDANCE WOULD BE CONTINUE. SORRY. YEAH, I THINK INCLUDING THAT TOO, LIKE THE SUPPORT PART IS WHEN BUSINESSES FIRST COME LIKE BEFORE THEY'RE EVEN HERE. I THINK THAT'S A CRITICAL AND IMPORTANT PART TOO, IS HOW THEY'RE BEING TREATED. AND THAT FALLS ON STAFF ALSO THROUGH THE DEVELOPMENT PROCESS. LIKE MAYBE THERE'S MAKING SURE WE'RE BEING CLEAR, TIMELY. AND I KNOW WE 
          [00:55:01]
ALL AND MAYBE THERE'S LIKE A I'M SORRY. LIKE JUST CONTINUE. AND I FEEL LIKE I'VE TALKED ABOUT THIS, BUT MAYBE IF WE HAVE LIKE A TIMELINE OR IF SOMEBODY COMES TO US AND THEY WANT TO OPEN SOMETHING, THEY'RE GOING TO DEVELOP THAT. WE GIVE THEM A HERE'S WHAT TO EXPECT HERE. LIKE A THING THAT YOU DO DO THAT. YES. AND THAT'S THAT'S ALWAYS ALMOST ALWAYS THE FIRST QUESTION THEY ASK. YEAH. WHEN CAN WE TELL THEM. AND THEN THEY NEVER CAN GET THEIR FINANCING AND THEIR STUFF TOGETHER. RIGHT. ALSO A WAY FOR LOCAL BUSINESSES TO REACH OUT TO THE TOWN IF THEY HAVE SOMETHING THAT THEY'RE WILLING TO DO AND WANT THE TOWN OF HELP, WAYS THAT THEY CAN SUBMIT. SO WE'VE GOT TWO THINGS WE'RE WE'RE DEVELOPING ON THAT FRONT. WE'VE GOT KIND OF A NORTH LAKE BUSINESS ASSOCIATION JUST FOR NORTH LAKE BUSINESSES, AND THEN WE'VE GOT A RAMP WE'RE GOING TO PRESENT TO EDC AND CDC A SCHOLARSHIP TO GET THESE SMALL BUSINESSES MEMBERSHIP IN THE REGIONAL CHAMBER, SO THEY CAN KIND OF SPREAD THEIR REACH AND NOT NECESSARILY CANNIBALIZE THE CHAMBER, BUT HELP THE SMALL BUSINESSES GROW INTO THE LARGER CHAMBER. YEAH, I LIKE THAT. SO I THINK SOME SOME LIKE JUST EVEN SOME OF THE THINGS WE'RE DOING BUT CONTINUE DOING IS FOR EXAMPLE LIKE THE AND I GO I ALWAYS GO BACK TO THIS INTERCONNECTIVITY, BUT WITH TRAFFIC AND THINGS WE CAN'T CONTROL, HOW CAN WE MITIGATE THAT IN OTHER WAYS. AND SO LIKE THE TOWN IS PLANNING TO PUT A, YOU KNOW, A PATH BACK HERE SO YOU CAN GET MORE PEOPLE INTO THESE AREAS WITHOUT HAVING CARS FLOOD THE ROADS, THOSE TYPE OF THINGS TO HELP PEOPLE GET TO OUR LOCAL BUSINESSES EASIER. OUR SMALLER WAYS THAT WE CAN ACTUALLY AFFECT THAT AND MAKE IT BETTER. YEAH. SO WE CAN DO THAT IN A FUTURE MASTER DEVELOPMENT PLANS AS WELL. BECAUSE LIKE I WAS SHOCKED WHEN I TOLD US, I SAID, BOY, YOU GUYS REALLY SHOULD PUT GOLF CART PATH BETWEEN PECAN SQUARE AND YOUR NEW CVS AND ALL THAT STUFF. HE SAID, OH YEAH, WE ALREADY GOT BUILT. I'M LIKE, GREAT, THAT'S BUT ENCOURAGING THAT. YEAH, WE SEE THE CHALLENGE IS HERE. WE SAID, THIS NEEDS TO HAPPEN. YEAH. SO HOW MUCH ARE LOCAL BUSINESSES PROMOTED ON CITY WEBSITE? NOT NECESSARILY THE WEBSITE A LOT ON FACEBOOK, A LOT ON OUR DIGITAL BILLBOARDS, BUT THE WEBSITE MOSTLY ARE LIKE PEOPLE THAT GO TO THE WEBSITE OUTSIDE OF WHEN THEY'RE JUST GOING TO PAY THEIR BILLS, I GUESS. IS THAT EVEN HOW THEY DO IT? WEBSITES MORE FOR DEEP RESEARCH. IT'S LIKE GOING TO THE LIBRARY. 
          YOU NEED TO LOOK UP SOMETHING. IT'S LIKE PEOPLE THAT ARE GOING TO DEVELOP. IT'S NOT A SOCIAL PLATFORM. YEAH, YOU COULD ALL RIGHT ALAN, YOU GET WHAT YOU NEED IN FRONT OF ME. I HAVE A QUESTION I'M GONNA HAVE TO ASK EACH COUNCIL MEMBER. AND SO AS WE'VE TWEAKED THIS AND WE'VE MODIFIED IT, BUT I HAVE TO ASK, IS THIS ARE YOU COMFORTABLE WITH THIS BEING YOUR STRATEGIC PLAN? I AM MR. GANZ. YES. OKAY. YES. MR. MR. CAESAR. NO, NO, NO. WHAT WOULD YOU LIKE TO. I DON'T THINK WE OUGHT TO BE TRYING TO PULL IN ATJ PROPERTIES FOR SURE. I'D BE TRYING TO ANNEX NO, BECAUSE PEOPLE THAT OWN THESE PROPERTIES HAVE A RIGHT TO BE WHERE THEY ARE AND NOT BE BROUGHT IN IF THEY DON'T WANT TO BE. FAIR POINT. BUT WHEN A BUSINESS COMES IN AND WANTS TO BUILD, OH THAT'S DIFFERENT, RIGHT? RIGHT. YEAH. SO ENCOURAGING ANNEXATION. WE'RE NOT FORCING THEM. WE CAN'T FORCE THEM. WELL I DON'T LIKE THE WAY WE SAID THEN. OKAY. YES. 
          NEITHER HERE AND THERE SHOULD IT BE BY ENCOURAGING ANNEXING OR IS THAT WHAT WOULD THAT WE'LL GIVE. WE'RE RUNNING OUT OF TIME. OKAY. WE'LL WORK ON SOME. WE'LL WORK ON SOME LANGUAGE. NO, NO, NO, ROGER, THIS IS EVERYBODY'S PLAN. AND WE HAVE TO MAKE SURE THAT IF YOU HAVE AN ISSUE THAT WE UNDERSTAND IT. WELL, IN ALL ANNEXATION IS VOLUNTARY. SO MAYBE WE COULD ADD THAT IN THERE. WOULD THAT HELP A LITTLE BIT VOLUNTARY. SO IT DOESN'T SOUND FORCED. YEAH I'M NOT FULL FORCE. WE CAN'T DO IT. WE CAN'T DO IT ANYWAY. WELL YOU COULD JUST EVEN SWAP OUT STRATEGICALLY WITH ENCOURAGING. YEAH. BY ENCOURAGING ANNEXATION AND AND SO YEAH ANNEXING. RIGHT, RIGHT. SO SOUNDS LIKE YOU'RE GOING TO DO IT TO THEM WHETHER THEY LIKE IT OR NOT. WE COULD PROBABLY BECAUSE THAT'S HOW YOU INCORPORATE ETJ IS BY ANYTHING WE COULD THAT'S ASSUMED. SO WE CAN TAKE BOTH THOSE WORDS OUT AND WE'LL, WE'LL REWORD IT. SO MR. SESSION, WITH THAT MODIFICATION, ARE YOU COMFORTABLE WITH THIS BEING. 
          YES. OKAY, MISS HOLMES. MR. PRESIDENT, SIR, IT'S BEEN MY PLEASURE TO WORK WITH YOU ALL. 
          I THANK YOU ALL WHAT YOU ALL DID. AND I WISH I COULD BEG YOU TO REMEMBER THIS, BECAUSE YEARS IN THE FUTURE, YOU WILL LOOK BACK ON WHAT YOU DID TODAY AND OCTOBER THE 18TH. AND IT'S LIKE, OH, I WAS INVOLVED IN SETTING THE FOUNDATION OF PLANNING FOR THAT FOR THE FUTURE, BECAUSE IN 
          [01:00:02]
THE VERY BEGINNING I SAID, WHAT YOU DO, THE FUTURE OF NORTH LAKE IS AT STAKE. I APPLAUD YOU FOR EVERYTHING YOU'VE DONE. THANK YOU. IT'S BEEN MY PLEASURE TO WORK WITH YOU AND THE STAFF. CAN I SAY ONE THING? THANK YOU FOR BEING HERE. BECAUSE I DON'T KNOW IF WE SAID THIS. FOR ANYBODY THAT WATCHES THIS ON THEIR OWN. THIS WAS US FINISHING THE WORK THAT WE STARTED THAT WE SPENT HOURS WORKING ON IN OCTOBER. SO IF ANYBODY DOES WATCH IT SO THEY KNOW THIS IS THE END, NOT THE WHOLE PROCESS. THANK YOU, THANK YOU, THANK YOU. ALL RIGHT. AND I HAVE TO CLOSE THE MEETING.
* This transcript was compiled from uncorrected Closed Captioning.